How to sell on Yaga: fees, delivery, payouts and crosslisting

How does Yaga work, and is it legit?

Yaga is an online marketplace for buying and selling preloved and new items, mostly clothing. Each seller opens a free shop, lists items with photos and a price, and picks which couriers they will ship with. A buyer taps Buy, pays Yaga, and Yaga holds the money until the buyer confirms the item arrived as described (Yaga).

Yes, Yaga is legit. It was founded in Estonia in 2017 and the South African site is run by Shop Yaga (Pty) Ltd, registration number 2018/579160/07, at 222 Smit Street, Braamfontein, Johannesburg (Yaga terms, clause 1.2). In South Africa it had nearly a million users and had sold more than two million items by January 2026, and its sellers had made more than R600 million over five years (The Mercury, 4 January 2026). Across all its markets, Yaga’s press kit reports more than 2 million users, more than 6 million items sold and €7.2 million raised from investors including H&M Group Ventures (Yaga press kit).

For sellers, the protection is real as long as you keep the sale inside the app. Yaga takes full payment up front, will complete the order on request if a buyer goes quiet after collecting, and will not approve a refund on an item you described accurately unless you agree to it (Seller Protection). Cash deals, direct bank transfers and meet-ups are not covered.

Where Yaga operates

Yaga runs separate sites for each country. South Africa (yaga.co.za) is by far the biggest. There are also sites for Estonia (yaga.ee), Latvia (shopyaga.lv) and Kenya (yaga.co.ke). Your shop lives on one country’s site, sells in that currency and ships with that country’s couriers. A South African shop delivers within South Africa only.

Kenya works much like South Africa: selling is free, and sellers ship with local options such as Pickup Mtaani and Fargo. The main difference is payouts, which go to an M-PESA account instead of a bank (Yaga Kenya). The rest of this guide covers the South African site.

How much does it cost to sell on Yaga?

Selling on Yaga is free. Opening a shop, listing items and selling them costs nothing, and there are no listing fees, subscriptions or commissions (Yaga Fees Guide). Yaga earns its money from the buyer instead.

The Yaga buyer protection fee

Every purchase made with the Buy button carries a buyer protection fee, which the buyer pays at checkout. Yaga’s Fees Guide, last updated 20 April 2026, says it is “typically around 5% of the applicable order value plus a fixed amount”. The order value usually includes the item and the delivery cost. The exact fee varies with the order value, the category and whether it is a bundle, and Yaga does not publish a rand figure. Yaga’s terms say the same: a percentage plus a fixed component, with the exact amount shown to the buyer before they pay (clause 4.3). Neither the Fees Guide nor the terms give a rand figure, so any fixed amount you see quoted elsewhere is a guess. If an order is cancelled because the item was not shipped, or under the return policy, the buyer gets the fee back.

This matters to you as a seller because buyers compare the total at checkout, not your item price. A R300 top can cost a buyer well over R350 once delivery and the fee are added. Yaga’s own pricing advice says the same thing: buyers compare total cost (Yaga).

How to set up your Yaga shop

There is one account for buying and selling, and your shop is created when you sign up (Getting started as a Seller).

1. Download the Yaga app or go to yaga.co.za, and tap Sign up / Login.
2. Choose a login method and fill in your account and shop details.
3. Add a profile photo and a short shop description. Leave out “no returns”: Yaga’s terms override it, so it only puts buyers off.
4. Add your bank account under My Yaga, Settings, Bank account, so you can pay out later.
5. Tap Add item to create your first listing.

If you sell from more than one location or run separate stock, you can open a second Yaga shop with a different email address (Yaga). When you go away, turn on Holiday mode in Settings so nobody can buy an item you cannot post. It will not switch on while you have unshipped orders.

How to list items that sell on Yaga

A Yaga listing has up to 6 photos, a description, condition, category, brand, quantity, delivery options and a price. Buyers find items through search and category filters, so the description and the brand tag do most of the work.

Photos

Use natural light and a plain background, and skip filters, since they change how colours look. Show the front, the back, the label and any marks. Yaga asks sellers to use real photos of the item rather than pictures from the internet, because buyers want to see how it looks in real life (Yaga).

Descriptions and brand tags

Write the words a buyer would type: brand, item, colour, size and fabric. State every flaw. If a buyer gets something that differs from the photos or has a hidden defect, they can return it. Pick the brand from Yaga’s list. If it is missing, choose Other and put the brand in the description.

Get the size right. Yaga settles size disputes on one question: does the size in the listing match the size on the label? If it does, you do not have to accept a return for poor fit (Returns).

Pricing

Search Yaga for the same item in the same condition first. Yaga’s guidance is that preloved items in good condition usually sell for 30% to 60% of their original retail price, while items with tags can sell closer to retail. Start at a price you would be happy with. Lowering it later is easy, but raising it loses momentum. If an item gets likes but no sale after a few weeks, Yaga suggests dropping the price by 10% to 20%.

Offers, including offers to likers

Buyers can make an offer on any item. The offer arrives in your Messages, and you can accept, decline or counter. A buyer cannot offer less than 70% of your price, so the biggest discount they can ask for is 30% (Yaga). The offer covers the item only; delivery and the buyer protection fee are added on top. An accepted offer does not reserve the item, so someone else can still buy it at the full price first. It stays open until the item sells or you cancel it, and editing the price or marking the item sold cancels it.

Since October 2026 you can also send an offer to someone who has liked your item. Open the Notifications tab, tap Make an offer under the “likes your item” notification, enter a price and tap Send offer. The buyer can accept, decline or counter (Yaga). Turn off any active discount code first, because a buyer can apply it on top of an accepted offer.

Bundling

Switch on Bundling in your listings. After a buyer’s first purchase, they get one hour to add more items from your shop with no extra delivery charge, and you post everything in one parcel. It is the simplest way to raise your average order. Make sure the bundle fits one bag, sleeve or box.

Yaga delivery options in South Africa

Yaga’s terms ask you to ship as soon as possible and always within 7 calendar days of the order (clause 7.1). You choose which couriers to offer on each listing. The buyer picks one at checkout and pays for it. Three couriers are built into Yaga, so you book the drop-off in the app and do not pay anything at the counter. Two you book and pay for yourself, and the buyer’s delivery fee is paid back to you with the sale (How delivery works).

Prices for Aramex and PostNet are the ones Yaga lists in its help articles (Aramex, PostNet). Yaga does not publish its rates for the built-in couriers. The buyer sees them at checkout.

With the built-in couriers, the order moves to Shipped by itself once the parcel is scanned. With Aramex, PostNet or a collection, tap Item shipped and send the buyer the tracking number in Yaga chat. Only book a locker when you can drop off within the time limit: if an order comes in while you are away, wait until you are home to generate the PIN.

If a buyer never collects and the parcel comes back, Yaga cancels the order. You can claim your return courier costs back from the buyer’s payment if you show proof of the cost and that you used the right delivery details (Yaga).

Getting paid: the Yaga wallet and payouts

When an item sells, the buyer’s payment shows in your Yaga wallet as a pending order. It becomes available once the buyer taps Item received. Buyers have up to 48 hours after collecting the parcel to do that. If they have not confirmed or raised a problem 48 hours after collecting, Yaga’s terms let it complete the order on the buyer’s behalf (clause 7.3): send Yaga Support a request and it will complete it for you (Yaga).

From the wallet you can spend the money on Yaga or move it to your bank with My Yaga, My wallet, Payout to bank account. You pay out the full available balance; partial payouts are not possible. Payouts usually reach a South African bank account in 1 to 3 business days, and they are not processed on weekends or public holidays, so a payout made on a Friday lands the following week (Payouts). Keeping money in the wallet is free. Yaga credit from giveaways or surveys can only be spent on Yaga.

Returns and seller protection on Yaga

A buyer can return an item only if it differs significantly from the photos or description (Returns). They must tell you in Yaga chat within 48 hours of receiving it, before they tap Item received. You then send return details, the buyer posts the item back within 72 hours and pays the return postage. The return goes back the same way it came unless you agree otherwise; Pargo orders need a different courier, because Pargo does not take returns. The buyer must send the item back unworn and unwashed. Once you collect it, you have 48 hours to check it and cancel the order, which refunds the buyer the item price, the original delivery fee and the buyer protection fee. If you do nothing in those 48 hours, Yaga can cancel the order for you.

A buyer who simply does not like the item, or finds it does not fit when the size matches the label, can only return it if you agree. If you and the buyer cannot agree, either of you can ask Yaga to step in. Yaga may decide in favour of the other side if one party does not reply within 48 hours, so answer quickly.

If the buyer collects from you in person, they must check the item on the spot, and later complaints may not be accepted. The best protection is an honest listing: clear photos of flaws, the label size and accurate measurements. Keep every message and every payment inside Yaga, because sales outside the app are not covered.

Do you pay tax on Yaga sales?

Clearing out your own wardrobe for less than you paid is usually not taxable income. Buying stock to resell at a profit is trading, and that profit belongs on your tax return with SARS. For the 2027 tax year (1 March 2026 to 28 February 2027), you pay no income tax if you are under 65 and your total taxable income is below R99,000. Your Yaga profit counts towards that total along with any salary.

VAT only applies to larger sellers. Since 1 April 2026 you must register once your taxable sales pass R2.3 million in 12 months, up from R1 million. Keep a simple record of what you paid for stock, what it sold for and what you spent on delivery. This is general guidance, so speak to a tax practitioner about your own situation.

Yaga vs VaKoop vs Kloset Klub

Yaga has the biggest audience of the three South African resale apps. VaKoop and Kloset Klub are smaller, which also means less competition for each search. Many sellers list on all three.

Our guides to selling on VaKoop and selling on Kloset Klub cover their fees in full, and Kloset Klub vs Yaga compares the two head to head.

Crosslist your Yaga stock with FLUF Connect

Yaga is the biggest audience in South Africa, but a buyer who would pay your price may be browsing VaKoop, Kloset Klub or Facebook Marketplace that day. Listing the same items in several places means copying each listing by hand and deleting it everywhere when it sells. FLUF Connect is a crosslisting tool that does both for you.

To connect, open the Channels page in FLUF Connect, choose Yaga and sign in to your Yaga account. You can do this from a computer browser or from the FLUF mobile app, and you do not need a browser extension day to day. Then pick the items to send to Yaga, or import your existing Yaga shop into FLUF Connect and send it to other marketplaces.

When an item sells on Yaga, FLUF Connect removes it from your other channels. When it sells somewhere else, FLUF Connect marks it sold on Yaga. After an item is live, you can change its description, price, category, condition, brand, size and colours from FLUF Connect, and the Yaga listing updates. You can also set the lowest offer you will accept and let FLUF Connect answer Yaga offers for you, and send your own message to shoppers who like an item. Relisting is not available for Yaga.

Two Yaga rules matter when the same item is listed in more than one place. If you cancel a Yaga order because the item already sold somewhere else and was still in your Yaga shop, Yaga may deduct a fee, and the listing stays marked Sold (Yaga). Yaga’s terms also bar naming or linking to your shop on another platform (clause 9.7.9), so leave “also on Kloset Klub” or a link to your other shops out of your Yaga listings and shop description (Yaga terms).

Pairs South African sellers often run:

• Crosslist from Yaga to Kloset Klub
• Crosslist from VaKoop to Yaga
• Crosslist from Yaga to Depop
• Crosslist from Yaga to eBay

See how inventory sync prevents double sales and how offer management works, or browse every pair on the crosslisting hub.

What FLUF Connect costs

FLUF Connect starts with 7 days for £1, then from £9/month. Every plan includes crosslisting and inventory sync across all supported marketplaces. Full details are on the pricing page.

Automatic relisting, offer management, smart pricing and listing boosts are included from Pro upwards. Starter covers unlimited crosslisting, inventory sync, order sync and Instagram posting without them. Accounting integrations are included from Pro upwards. Yearly billing is charged once a year. New accounts get 7 days for £1, then move onto a plan.

Try FLUF Connect

Related guides

• Where to sell in South Africa
• How to sell on VaKoop
• How to sell on Kloset Klub
• Yaga vs VaKoop
• Vinted vs Yaga
• How to sell on multiple platforms
• All marketplace guides

FLUF data This week on Yaga via FLUF: 4,103 active listings (+186%).